Locals Only: APFC x Frank's Deli Kit


To our loyal supporters, members and fans,⠀

This week we had originally planned to launch a long-in-the-works series of limited-edition merch under the banner #LocalsOnly. Rather than do the usual thing and sell the sponsor space on the front of our jerseys, we would give the space away to local Asbury Park businesses in an effort to bolster the very thing this joke of a club is built upon: community. Additionally, for these releases, we would pair each business with a local band. APFC has been blessed to have the repeated participation of many of our area’s high-profile musicians but for #LocalsOnly we wanted to show love to the up-and-comers and weekend rockers that make places like Wonder Bar, AP Yacht Club, The Saint, House Of Independents –and Asbury Park-- what they are.⠀

For our first collaboration of the collection, we selected one of the busiest bands in the area, the always-energetic Dentist, and paired them with an AP institution: Frank's Deli. We had jerseys made and shot photos with one of the area’s best photographers, Megan Khichi, about 2 weeks ago before Frank’s was forced to shut the doors to the dining room and offer takeout-only due to the COVID-19 situation. ⠀

As you can imagine, wait staff and kitchen staff all over town are taking a huge hit due to the current state of affairs. So with that in mind, the Executive Committee has decided to put proceeds from this jersey directly into the tip jar at Frank’s as a “thank you” for playing a role in the Tillies story so far; in addition to this collaboration, Frank’s has been the site of many Executive Committee meetings and Ian & I even did our NY Times interview in a booth over there. Obviously, we know that many of us have greater concerns right now than extremely niche soccer jerseys but if you are looking for a way to help our local community, this is just one way to do that. If this isn’t your thing --and even if it is-- we encourage you to get some curbside nourishment from any of the incredible local restaurants offering takeout and delivery right now like Frank’s, Langosta Lounge, Plaza Tapatia, Crdnal, Talulas Pizza and so many more. Let’s help each other stay undefeated as a community!

Up the Tillies.

*Please note shipping may be delayed by a couple of days. We thank you for your patience.*